Senior Software Engineer / London
Hi there, I'm Alex Bristow.
I build tools and products that make complex systems clearer and easier to use at NBCUniversal and Sky.
Location
London, UK
Experience
8+ Years
Products used by millions.
Strongest At
End-to-End Product
From design through delivery.
Availability
Not Looking
Open to standout opportunities.
About
I'm a senior software engineer with strong frontend roots, and I like making products that are clear to use and quick in practice.
Over the past 8 years I've built workflow tools, operational software, and customer-facing products at NBCUniversal, Sky and Ocado. That work is used by thousands of employees and millions of customers every day.
I like being involved from the first sketch through to launch, making sure the product feels right and keeps working in production.
Some technologies I've worked with
- TypeScript
- React
- Next.js
- React Native
- Expo
- Tailwind CSS
- Shadcn/ui
- Elysia
- Node
- Bun
- GenAI
- PostgreSQL
- Prisma
- Drizzle ORM
- tRPC
- OpenAPI
- TanStack Query
- WebSockets
- Playwright
- Vitest
Selected Work
Here's a few of the personal projects I've worked on recently.
Most of my professional work is confidential, so these are the projects where I can show how I think, the trade-offs I made, and what I shipped.
PersonaGen
A persona generation API built on probability maps I generated through ~94K LLM calls. LLMs at runtime are slow, biased, and keep producing the same people, so I used them to build the data instead.
AI Workflows / Synthetic Data / API Design
nxk
A skill that gives a coding agent a crowd of simulated people to ask, then uses the differences in their answers to decide what to change.
Agent Skills / Synthetic Research / Probability
mdplane
An open source shared worklog for agent workflows. Agents append to markdown files, and humans can inspect the same artefact.
Agentic AI / Workflow UI / Dev Tooling
Draftastic
A real-time team drafting app born from watching a tournament spend an hour picking teams over a conference call and a spreadsheet.
Real-time UI / Collaboration / Workflow Design
Professions.gg
A Classic WoW tool that calculates leveling success rates and crafting costs - and the first personal project I actually shipped.
Data Vis / Information Design / Decision Support
Dealio
The project that got me into web development - a portal to replace the spreadsheet chaos of retail promotion management.
Workflow UI / Career Change / Front-End Foundations
Get in touch
I'm not actively looking, but I'm always interested in work that feels genuinely interesting. Feel free to reach out.