Hello, I'm Alex Bristow.
I build tools and products that make complex systems clearer and easier to use at NBCUniversal and Sky.
Projects
Most of my professional work is confidential, so these are the projects where I can show how I think, the trade-offs I made, and what I shipped.
nxk
A skill that lets a coding agent ask a crowd of simulated people about a decision while it works. It shows who answers differently, and the agent keeps asking until it knows what to change.
PersonaGen
An API of synthetic people for the UK and the US, built on published statistics. Each has 237 facts that fit together, and a crowd of them looks like the country.
mdplane
A shared worklog that lets coding agents on different tools and machines hand work to each other, such as Claude Code on a laptop and Codex in CI. Any agent joins through one link, with no account or install.
Draftastic
Live team picking and tournaments for clubs, schools and events. The room watches on a big screen while everyone follows their own part on their phone, with nothing to install.
Professions.gg
A World of Warcraft Classic tool that showed players which recipes were worth crafting to level a profession, using live auction house prices. It was my first shipped side project, and about 20,000 people used it on launch day.
Dealio
A promotions portal for suppliers, buyers and wholesalers, built while I was a supermarket buyer to replace the process I worked in. It's how I got into engineering.
Experience
For 8 years I've built software that teams depend on to run streaming operations, respond to incidents and manage cloud costs, and features for grocery retailers serving millions of customers a week.
Sky · NBCUniversal
2023 to now · Senior Developer
Design and build the internal tools NBCUniversal's global operations teams use to keep Peacock and its other streaming services running, from a GenAI assistant for live events like the Olympics to alerting, cloud costs and a developer platform.
Ocado Group
2022 to 2023 · Senior Software Engineer
Built the Recipes feature for the 10+ grocery retailers on the Ocado Smart Platform, which serve millions of customers a week, and led the platform's move to GA4.
Sky
2018 to 2022 · Front End Developer, then Senior Front End Developer
Built the tools Sky's executives and teams used to follow viewing and streaming health through the launches of Peacock, SkyShowtime and Showmax.
SPAR UK
2014 to 2018 · Graduate Buyer, then Trading Manager
Managed a grocery category worth about £120m. Taught myself to code in the evenings to build Dealio, a promotions portal to replace the process I worked in, which led to my move into software.
About
I'm a product engineer who starts with the people doing the work and how it really gets done, then designs, builds and runs what they need.
I care about the details, from how a slow screen feels to whether a number is right before it reaches leadership. Since 2024 much of my work has been in GenAI, and I build with coding agents every day.
- Football team
- Nottingham Forest
- Favourite artist
- Boards of Canada
- Favourite books
- The First Law series
- Oddly obsessed with
- Watching athletics
- Favourite game
- Old School RuneScape, 2281 total level
- Favourite ambient noise
- Small planes flying in the summer
- Random qualification
- Diploma in sound engineering
- Most weekends
- Surviving with 2 toddlers
Get in touch
I'm not actively looking, but I'm always interested in work that feels genuinely interesting. Feel free to reach out.