Alex Bristow

NBCUniversal

Senior Developer

• Own front end for an enterprise GenAI platform - building chat interfaces, agentic workflow UIs, and automation tools that give operational teams approved access to frontier models. Led the initial build, coordinated with backend engineers and SREs to ship to production, and continue to shape product direction. First GenAI product in the business to reach production.
• Built the Alerting Gateway portal - a unified incident management UI used by hundreds of engineers and ops staff to keep tens of millions of viewers streaming across Peacock, NOW, SkyShowtime, and Showmax.
• Built a self-service platform for incident and corporate communications - used by thousands of employees, replacing manual distribution list management.
• Mentored and set technical standards for a team of 3 front end engineers.

Ocado

Senior Software Engineer

• Led the platform-wide migration from Universal Analytics to GA4 on behalf of ~100 engineers, ensuring a consistent changeover and zero gaps in measurement ahead of UA deprecation.
• Delivered the Recipes feature end-to-end across Ocado Smart Platform - a greenfield project spanning 10+ international retailers serving millions of weekly customers. Led 2 junior engineers and coordinated closely with backend and mobile teams shipping the same feature.

Sky

Front End Developer → Senior Front End Developer

• Built large-scale data visualisation tools for monitoring viewership and streaming health - a React Native app for C-suite and a Next.js dashboard used company-wide. Critical during the launches of Peacock, SkyShowtime, and Showmax. Delivered end-to-end and still in daily use years later.
• Built the analytics dashboard for a mobile network launch that now has 3.7 million customers - a data-dense React app tracking metrics from acquisition to network performance, surfacing ML-driven anomaly detection.
• Built a React boilerplate adopted by dozens of teams and used as the foundation for graduate training across the organisation.

SPAR UK

Graduate Buyer → Trading Manager

Before working as a software engineer, I had a career in food retail buying.

• Commercial responsibility for ~£120m retail category - negotiated supplier terms, launched own-label products, managed a small team.
• Started building internal tools to improve buying workflows, which led to a career change into software engineering.

nxk

An open-source skill that gives coding agents a crowd of simulated people to ask about their work. It shows who answers differently, so they can decide what to ask or change next.

SKILL.md, PersonaGen, Jev, Probability analysis

PersonaGen

An API that generates statistically grounded synthetic personas, built for developers testing LLM workflows.

TypeScript, Next.js (app), PostgreSQL, Tailwind, Better Auth, Nextra, Bun, Elysia, Drizzle ORM, OpenRouter, Railway

Draftastic

A web app for fast, fair team drafting, designed to create balanced teams effortlessly.

TypeScript, Next.js (app), PostgreSQL, Tailwind, Prisma, tRPC, Shad UI, WebSockets

University of the West of England, Bristol

BA Business Studies